FAQs
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Brand Video (Corporate Overview, About Us, Brand Anthem)
Product and/or Service Video
Testimonial Video (Endorsement, Case Study)
Animated Explainer Video
Recruitment Video
Training Video
Safety Video
Need help putting together a content strategy for your brand? Let’s talk!
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Bigger Reach. Deeper Impact.
Video isn’t just content — it’s magnetism. It stops thumbs, starts conversations, and stretches your brand’s reach far beyond the usual crowd. People don’t just watch video — they share them, spread them, and make them part of the culture.
Make it Click. Make it Stick.
Complex ideas? Big visions? Video makes them simple, powerful, and unforgettable. It doesn’t just explain — it connects. It hits both the head and the heart, ensuring your message actually resonates with your audience.
Build Trust. Be Human.
People don’t trust logos. They trust stories, faces, and real moments. Video gives your brand a pulse — showing who you are, what you believe, and why you matter. If you want loyalty, you have to get real. Video gets you there.
Climb the Ranks. Own the Traffic.
Search engines love video almost as much as people do. It makes your site stronger, your content richer, and keeps your visitors engaged for longer. More visibility. More clicks. More momentum — all working for you behind the scenes.
Big Value. Smart Spend.
Great video doesn’t have to break the bank. With smart production and innovative strategy, a single video can live everywhere — repurposed, reframed, and always delivering. Big impact, lean budget. That’s the move.
One Medium. Infinite Moves.
Demos. Testimonials. Explainers. Brand films. Video does it all — and adapts to whatever your story demands. One tool, endless ways to connect, inspire, and convert. Flex it how you need it. Make it your own.
Have more questions on how to implement video into your brand’s strategic goals? Let’s talk!
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No problem. We plan for it.
Before we even roll a camera, we work with you to map everything out — so when shoot day arrives, we move fast, stay sharp, and keep your business running without missing a beat.
Loud, busy, chaotic? That’s real life. We’re built for it. Our crews know how to adapt, stay light on their feet, and get what we need without getting in your way. You keep doing what you do best — we’ll handle the rest.
Need help planning your next production? We’re here to help. Let’s talk!
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Every story moves at its own pace. Ours usually take 4–6 weeks — built right, built to last.
Let’s talk scope and put together a production timeline. Talk to a producer today!
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Video isn’t just about telling people what’s changing — it’s about pulling them into the story.
When employees understand the 'why' behind the work, and when they see themselves reflected in the vision, they show up with purpose. Video has the power to cut through noise, connect on a human level, and spark real buy-in.
It’s not just a tool for communication — it’s a catalyst for engagement, pride, and productivity. When people feel seen, heard, and part of the bigger picture, they don’t just do their jobs — they own them.
Ready to start? Let’s talk!
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Ones built with a purpose.
High-ROI videos aren’t about being flashy — they’re about being strategic. Think customer testimonials that build trust. Explainer videos that cut through confusion. Brand stories that hit where it counts: the heart. Product demos, recruitment videos, culture pieces — when they’re crafted right, they don’t just look good. They move people to act.
Bottom line: the videos that win are the ones that start with a clear goal and end with real results. That’s how you turn a view into a conversion — and a brand moment into brand momentum.
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Absolutely.
Video’s not just about telling your story — it’s about making it work for your business. When crafted with intention, video can be a powerful driver for both lead generation and conversion. We help you focus on what matters: creating content that speaks directly to your audience’s pain points, builds trust, and moves them down the funnel.
From explainer videos that clarify your offering to customer testimonials that seal the deal, we make sure every frame has a purpose.
The result? Videos that don’t just attract views — they generate qualified leads and push them toward action.
Ready for new leads? Let’s get crackin’ on that video strategy! Contact us.
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At Foundry, we believe creativity without strategy is just noise. Your investment deserves more than a "cool" video—it needs to work as hard as you do.
That’s why we start by aligning every frame, every script, and every platform with your business objectives. Before we even pick up a camera, we dive deep into your goals, your audience, and your brand’s unique voice. We map out where the video fits in your funnel—awareness, engagement, conversion—and tailor the creative to drive real, measurable results.
It's not just about making something beautiful; it’s about creating something that moves the needle. Every decision we make is backed by data, insights, and a crystal-clear plan to maximize ROI. So yes, we make videos you’ll be proud to share—but more importantly, we make videos that perform.
Let video get to work for you. Contact us today!
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Think of it like this: brand-building video is about creating connection; sales-driven video is about inspiring action.
Brand-building video shapes how people feel about your company. It’s storytelling that builds trust, loyalty, and long-term equity. These videos aren't always asking for the sale—they're setting the stage for it. They spark recognition, align with your values, and keep you top of mind when customers are ready to choose.
Sales-driven video, on the other hand, is built for momentum. It’s about clear, focused messaging that drives immediate action—whether that's signing up, scheduling a demo, or making a purchase. These videos live closer to the bottom of the funnel and are optimized to deliver measurable, trackable results. Think product or service videos and case studies.
At Foundry, we craft both intentionally—because real growth happens when brand love and business performance work hand-in-hand.
Ready to call your audience to action? Let’s talk!
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Absolutely—and honestly, we wouldn’t dream of doing it any other way.
Every platform speaks a different language. What works on a 6-second YouTube pre-roll doesn’t translate to a 90-second trade show loop or a homepage hero video. At Foundry, we design video content with the end game in mind: different cuts, different aspect ratios, and different creative strategies, all tailored to where and how your audience is engaging.
We think beyond the master edit—building a flexible suite of assets you can deploy across web, paid ads, organic social, email, live events, and beyond. It’s about making sure your message hits harder, feels native to the platform, and drives the right action at every touchpoint.
Because a smart investment in video isn’t just about one version—it’s about getting the most value out of every frame.
Let’s make sure you’re brand is seen everywhere. Contact us today!
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Here’s exactly why video dominates—and why you need to be in the game:
90% of marketers say video isn't just a nice-to-have—it’s their go-to for generating leads. (Wyzowl)
In 2023, online video didn’t just grow—it dominated, accounting for 82.5% of all web traffic. (DemandSage)
Video ads aren't background noise; they’re the #1 way consumers discover brands they actually buy from. (Animoto)
Over 90% of people find new brands or products on YouTube. If you’re not showing up there, you’re not showing up at all. (Google)
86% of marketers say video has been a direct driver of increased site traffic. (Wyzowl)
83% say it keeps people around longer, boosting dwell time and deepening engagement. (Wyzowl)
94% of marketers say video is the reason customers actually get their product or service. (Wyzowl)
Viewers retain 95% of a message when they see it in a video—versus forgetting it in text. (Social Media Week)
More than half of shoppers say online video made the difference in choosing the right brand or product. (Google)
84% of people say a brand’s video convinced them to hit “buy.” (Wyzowl)
78% of marketers link video directly to an increase in sales. (Wyzowl)
93% of brands landed a new customer because of a video on social media. (Animoto)
93% of consumers lean on video for post-purchase help and instructions. (Animoto)
43% of video marketers say video reduced support calls—because when you show, you don't have to tell (over and over). (Wyzowl)
LinkedIn users are 20x more likely to share a video than any other type of content. (LinkedIn)
And when you create for silent viewing on LinkedIn, your video is 70% more likely to be watched to the end. (LinkedIn)
We’re here to help you get results. Let’s talk!
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When you’re growing fast, onboarding can either be a speed bump—or a launchpad.
Video helps you scale your culture, your training, and your impact without missing a beat.
It ensures every new hire—whether it’s your 50th or your 500th—gets the same energy, clarity, and sense of purpose. It keeps your leadership voice strong, your processes sharp, and your brand story intact, no matter how fast your team expands.
Video onboarding doesn’t just save time—it builds momentum. It accelerates learning, strengthens alignment, and makes sure every new teammate feels like they belong—and knows how to win—on day one.
Because scaling isn’t just about adding headcount, it’s about building teams that move faster, think bigger, and stay locked into your mission as you grow.
Want to make employee buy-in stick? Contact us today!
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It’s not just cost-effective—it’s a smarter investment.
When you stack up video against traditional training, the numbers speak for themselves. Video scales with your growth, delivering consistent, high-quality training across the board—no matter how many employees or locations you’re managing. It eliminates the need for constant in-person sessions, travel, and the ongoing costs of printed materials. Plus, once the video is created, it’s always available, reducing the time and resources spent on repetitive training.
In short, video offers a better return on your training dollars because it’s flexible, repeatable, and built to last. The real question is: Can you afford not to invest in it?
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At Foundry, we understand the importance of trade secrets and take confidentiality seriously.
From limiting access to specific teams to ensuring videos are hosted on private, secure servers, we make sure that only the right eyes see the right content. When it comes to security, we don’t take shortcuts.
Your team’s learning experience should be seamless, secure, and stress-free.
Ready to talk? Click here to contact us today!
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No worries—we’ve got you covered.
Video production doesn’t need to be intimidating, especially when you’re working with a team that knows the ropes. At Foundry, we guide you through every step of the process, from concept to final cut. You don’t need any prior experience; we handle the creative, technical, and logistical heavy lifting.
We collaborate closely with your HR team to ensure the content aligns with your goals, and we make sure it’s simple to integrate into your workflow. Whether it’s training, onboarding, or internal communications, we make the entire process seamless, so your team can focus on what they do best—building a great company culture.
You provide the vision, we provide the expertise. Let’s talk!
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The cost of a video isn’t one-size-fits-all — it depends on a handful of variables: the style, the length, the scope, and how quickly you need it.
Think of it as a creative equation with a few moving parts. Let’s scope something out and get you an accurate number.
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We do! Discover > Plan > Produce > Equip
Discover:
Discovery
Identify Your Video’s Purpose
Define Your Target Audience
Brainstorm and Develop Ideas
Plan:
Pre-Production
Assess Your Available Resources
Develop a Timeline and Budget
Outline the Script
Implement Revisions and Feedback
Plan Shots and Camera Angles
Cast and Talent Preparation
Produce:
Production
Choose Cameras, Lights, and Audio Equipment
Assemble the Crew
Find and Prepare Filming Locations
Create and Follow a Call Sheet
Set Up Equipment
Post-Production
Assemble and Organize Footage
Edit the video using the agreed-upon video outline/script developed in pre-production.
Add Special Effects and Transitions
Add Music and Sound Effects
Gather edits from key stakeholders using our First, Fine, and Final revision system.
Color Correct and Grade
Equip:
Distribution
Export finished video for the appropriate end-user channels. (e.g., TV Broadcast, Web, Social, Mobile, etc.).
Have more questions? Let’s talk!
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When you work with a long-term video partner like Foundry, you’re not just getting great videos—you’re building a system. A partner who knows your brand inside and out can create content that’s faster, sharper, and more aligned with your evolving goals. We help you think bigger: mapping out campaigns, optimizing for every platform, and making sure every piece of content drives real results.
Instead of starting from scratch every time, you get momentum. You get consistency. You get a team that’s invested in your success, not just your next deliverable. Because real growth doesn’t happen with one good video—it happens with a smart, sustainable video ecosystem.
Looking for a partner? Let’s set something up!